Allison Turnipseed

Marketing & Content Strategy | Digital Design
Creative Project Management

Create to Resonate.

Helping companies gain and retain customers by combining strategic audience analysis and intuitive digital
design to develop innovative end-to-end marketing and engagement strategies, user-centered communications
and collateral, and robust project management frameworks that optimize returns and strengthen brand impact.

Expertise

  • Creative Project Management
  • Campaign Strategy & Management
  • Product Positioning & Messaging
  • Brand Strategy & Management
  • Content Creation & Digital Design
  • Adobe Creative Cloud (5+ years)
  • WordPress (5+ years)
  • Canva Pro (3 years)
  • HubSpot (2 years)
  • Notion (1 year)

Veris Insights

Marketing Senior Associate & Project Manager, Apr. 2022 - Dec. 2023


Ballast Research

Senior Strategist, Content & Research, Jul. 2020 - April 2022

Strategist, Content & Research, Jul. 2019 - Jul. 2020

Fellow, Research, Jan. 2019 - Jul. 2019


U.S. House of Representatives

Press Intern, Sep. 2018 - Dec. 2018


McClure Studio Photography

Assistant, Jan. 2012 - Jun. 2017

Background

B.A. Sociology, University of Georgia

Minor in Public Policy and Management

2014 - 2018

Education

My Work

End-to-End Product Marketing

Experience the full customer journey by clicking on any campaign asset!

0.0s

After multiple years of engagement and various attempts to secure Delta as an account, it was Allison’s product marketing campaign that finally influenced them to book a demo – ultimately resulting in a signed-contract.

Product Positioning & Messaging

I had an urgent request for Allison to assist with a member engagement one-pager that a member requested to showcase ROI and engagement internally in order to advocate for renewal. Within 1 business day, Allison iterated on a template she had previously created, incorporated feedback multiple times, communicated seamlessly on her ideas and questions, and ultimately handed us a perfect piece of collateral that we can use in this scenario and for future requests like this. Previously, we had to cobble together documents like this which led to redundant work, messy slides, and inconsistency. Allison completely changed the game for us with this document and her work will directly impact revenue dollars coming in the door.

Brand Strategy & Management

Allison's keen understanding of brand strategy has shaped our company's image and messaging. Her creativity and storytelling abilities have translated complex ideas into compelling content that resonates with our audience.

Customer Success Stories

“Customers don’t generally care about your story - they care about their own.”

Event Marketing

Allison developed best-in-class project management skills. She owned event marketing for our upcoming Annual Members Meeting and set the team up to deliver all copy and creative weeks ahead of schedule, despite the project being logistically complex and involving many stakeholders.

Behind the scenes

Notion

Notion

Product explainer video & campaign brainstorming board, Canva

Project Strategy & Management

Graphic Design